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Contents

Bct logo 1985 Bct logo Telewest 1996 Telewest 2011 Telewest 2017
1985-1988 1988-1996 1996–2009 2009–2017 2017-present


British Cable TelevisionEdit

1985-1988Edit

Bct logo 1985

Telewest was launched on 26 October 1985 as British Cable Television (BCT).

1988-1996Edit

Bct logo

In 1988, BCT decided to introduce a more cohesive identity across all of its output, and so commissioned Chermayeff & Geismar to design a new version of the text.


In 1990, a new set of idents was introduced, created by Lambie-Nairn, in which would last for 22 and a half years, and into the 1996 rebrand that would follow. The new idents would depict inanimate (in most cases) in form of a dragon. The 1988 & 1995 S4C logo, replaced 1987 Telewest logo.

TelewestEdit

1996-2009Edit

Telewest 1996

In October 1996, with the Internet growing in popularity and digital television on the horizon, Telewest commissioned Lambie-Nairn to design a new, simpler version of the text. Over that time, new idents were added to the "Dragon" ident family.

2009-2017Edit

Telewest 2011

A complete rebranding of the channel, created by DixonBaxi was introduced on 9 September 2009. Instead of inanimate objects, the idents depict the "powerful essence of bold power, energy and magnetism that bounds British people together".

2017-presentEdit

Telewest 2017

In March 2016, Telewest was acquired by American telecoms conglomerate AT&T. In October 2017, Telewest updated their logo again.


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